Stefano Aiello
Direct Response Copywriter & Creative Strategist
13+ years transforming marketing into measurable revenue through emotion-driven copy and high-converting strategies for DTC brands and Fortune 500 companies
Why Work With Me
🎯 High-Volume Creative Output
I’ve consistently delivered 50+ concept variations per month for Fortune 500 clients. High-output creative production is my baseline—not my ceiling.
📊 Performance-Driven Mindset
13 years optimizing for ROAS, not vanity metrics. I speak fluent CTR, CVR, hook rate, and understand exactly what makes campaigns scale profitably.
🧠Behavioral Psychology Expertise
I don’t just write copy—I engineer it using market sophistication stages, awareness levels, and emotional triggers that move customers from scroll to purchase.
🚀 Multi-Platform Expertise
From Meta to LinkedIn, I craft platform-native narratives that convert. I understand each platform’s unique language and how to adapt messaging for maximum performance.
🤖 AI-Literate & Efficient
I use AI to 10x my research, varianting, and documentation speed—without losing originality. More concepts, better quality, faster turnaround.
🎓 Strategic Foundation
Master’s degree in Global Entrepreneurship combined with Political Science background gives me unique insights into market dynamics and consumer behavior.
Track Record
Professional Experience
Specialized in persuasive copywriting for professional clients and brands. I help businesses generate leads and customers through high-converting campaigns, professional landing pages, and compelling brand storytelling.
- Delivered consistent quality with fast turnaround and results-focused approach
- Created complete conversion funnels generating €2M+ in measurable revenue
- Reduced cost-per-lead from €10 to €2 for lead generation campaigns
- Achieved 8-12% conversion rates on landing pages (industry average: 2-3%)
- Generated €15,000+ in single-day campaign revenue for medical services
Wrote direct response marketing materials for sales funnels and landing pages in competitive sectors and professional services.
- Crafted high-converting VSLs and landing pages for multiple industries
- Specialized in storytelling that builds trust and drives action
- Optimized copy for conversion across different awareness stages
Created SEO-optimized content and strategic copy for major brands including Nextre Engineering and Mirko Cuneo. Work included blog articles, web pages, and email marketing campaigns to increase organic traffic and improve search engine rankings.
- Produced high-quality SEO content that ranked on first page of Google
- Developed content strategies that increased organic traffic by 300%+
- Wrote engaging blog content that generated thousands of monthly visitors
Managed advertising campaigns on Google Ads, Facebook Ads, and programmatic DSP for major brands including Nestlé, Amplifon, M&M’s, Blue Panorama Airlines. Defined comprehensive media plans monthly and worked on brand strategy.
- Managed six-figure monthly ad budgets for Fortune 500 brands
- Optimized campaigns across multiple platforms for maximum ROAS
- Collaborated with creative teams on integrated campaign development
Collaborated on customer communication activities via email. Participated in implementing complex media plans (Video ADS, Google Display Network) focused on awareness and acquisition objectives.
- Managed email campaigns for major streaming platform
- Coordinated with media buying team on integrated campaigns
- Optimized email sequences for customer retention and upsell
Started copywriting career working with local businesses, startups, and agencies. Developed expertise in direct response principles, sales psychology, and conversion optimization through hundreds of projects.
- Built foundation in copywriting working across diverse industries
- Learned direct response principles through real-world application
- Developed skills in market research and customer avatar creation
- Created landing pages, email sequences, and ad copy for 100+ clients
Core Skills & Expertise
Creative Strategy
- Ad concept development
- Hook engineering
- Angle testing frameworks
- Creative briefs
- Script writing
Platforms
- Meta Ads (primary)
- Facebook & Instagram
- Google Ads
- Email Marketing
Psychology & Research
- Behavioral psychology
- Market sophistication
- Awareness stages
- Customer avatars
- Competitor analysis
Performance Analysis
- Hook rate optimization
- VTR analysis
- CTR/CVR tracking
- ROAS optimization
- Testing frameworks
Copywriting
- Landing pages
- VSL scripts
- Email sequences
- Ad copy
- SEO content
Tools & Tech
- AI-powered research
- Meta Ads Manager
- Analytics platforms
- Project management
- Documentation systems
Notable Campaign Results
Lead Generation Campaign
Reduced CPL from €10 to €2 through systematic hook testing, audience segmentation, and emotion-first messaging for B2B service provider.
-80% CPL 187 leads/3moHigh-Ticket Medical Services
Created open day campaign generating €15,000+ in single-day revenue through retargeting sequences and strategic offer positioning.
€15k+ revenue 1 dayFortune 500 Brand Campaigns
Managed advertising campaigns for major brands including Nestlé, Amplifon, M&M’s, SKY Italia with six-figure monthly budgets across Google Ads, Facebook, and programmatic DSP.
€500k+ spend Multiple brandsSEO Content Strategy
Developed and executed content strategies for major Italian brands, achieving first-page Google rankings and generating thousands of monthly organic visits.
300%+ traffic Page 1 rankingsEducation
Specialization in Global Entrepreneurship, Economics and Management. Focused on developing skills to adapt to diverse business situations and change management contexts. Course taught entirely in English.
Degree in Political Science and International Relations. Provided strong foundation in strategic knowledge to navigate the contemporary world effectively (political science, law, economics, history, social sciences).
Let’s Work Together
I’m ready to bring high-converting copy, strategic thinking, and proven results to your next project or team.